Rik Cordero

Rik Cordero is probably my favorite music video director today. He doesn't do crazy Hype Williams type shit - just gritty, guerilla style videos with a high quality look to them. He basically took the "street" video, videos made for DVD or the internet, and took it to the next level. I also like that he either works with lesser known artists or artists that aren't regularly seen on TV. Some of his stuff reminds me of mid-90's videos. My favorite one he's done so far is this promo video he did for Jay-Z's American Gangster album...

He enhanced the "Blue Magic" joint for me with the imagery and style - something BMB intends to do for yall in the near future. Here's a couple more Rik Cordero directed videos I liked...



Cassidy, Saigon & Termanology - Take It To The Top


The Roots feat. Dice Raw & Peedi Crakk - Get Busy
For more videos, slide over to http://www.three21media.com